In the November '24 episode of WelcomeHome's Living Room Webinar, we welcomed Brooke Saxon-Spencer, VP of Marketing at Claiborne Senior Living, to discuss aggregators as lead sources and the future impact AI could have on the senior living industry.
A couple of key points from Brooke:
Lead sources are drifting away from using aggregators and shifting towards internally based lead sources
AI output is only as good as the data you put in, AI can be simple if you let it
Better data inputs = better outputs for AI to work with
If you want to see more of the Living Room, be sure to register for our upcoming episode. Each month, the Living Room Webinar brings you featured guests, insightful data, and more in only 30 minutes and 2025's first episode is right around the corner!
