Covering senior living trends in three care types (IL, AL, MC) and four regions (S, NE, W, MW) in the United States, WelcomeHome’s comprehensive Q3 benchmark is here! From occupancy to sales funnel to this quarter’s data drop analysis about WelcomeHome’s connection stage, this quarter’s benchmark report is one you don’t want to miss.
Notable highlights from Q3:
Occupancy hit its highest level since COVID-19 in September at 83.6%, a 3-point increase since January 2024 and a 12-point increase since January 2022.
Among WelcomeHome communities, the top 25% achieved occupancy rates of 94% or higher.
Sales Directors connect with about 80% of leads, but 27% of those connected leads don’t move beyond the connection stage and close reasons vary widely by lead source.
Financial disqualification at the connection stage: Across the industry, about 1 in 5 prospects are closed at the connections stage because they can’t afford your services. Transparency with pricing can support efficiency in the early sales process.
WelcomeHome’s Industry Benchmarking is based on more than 3000 communities with geographic reach in 50 states and major metro markets.
Download the complete Q3 benchmark here and explore other past quarterly reports. For more detailed data, please connect with our team or download our Year in Review report.